Custom: Tailoring



Service: 1:2:1 Tailoring

Experience: Savile Row, Hackett, Dunhill

Benefit: Individual design

Production - 100% sustainable

ABCDEFGHUMAN 1:2;! design:

Nothing goes to waste.

Custom tailoring — also known as personal tailoring — offers a contemporary alternative to traditional bespoke, built around meticulous detail and modern garment engineering.

Each piece begins 1:1, in the studio or at home, evolving through product modelling and precision measurements. Clients are guided by a designer rather than a traditional tailor, opening the process to near-unlimited creative possibilities.

The outcome is less rooted in bespoke theory and closer to Formula 1 engineering — a process driven by precision, design, and individual identity.

The fabric programme draws from mills recognised for technical excellence, innovation and responsible production. British houses include Holland & Sherry, Alfred Brown and Harris Tweed, alongside Italian producers such as Reda and a wider international selection. The core library focuses on natural cloths, supported by ecological blends, textiles and wools. Concept editions and printed one-offs are introduced periodically as part of ongoing material research. Each cloth is selected for handle, structure and performance, then mapped to a core block and engineered accordingly. This system offers an alternative to traditional bespoke — original design, precise fit, and a controlled process without the extended timelines or cost associated with full bespoke work.


Custom Projects