ABCDEFGHUMAN does not operate in every market. The practice has developed a clear point of view about the environments where it has made the most cultural impact — and those it intends to move into, outlined below.
The most significant commissions are visual or digital observations — either internally, or by agencies, clubs, architects, tech intelligence, hotels, historians and our contemporaries who recognised a problem that sat outside their own discipline.
MARKETS
Public Sector & Culture
Cultural institutions and national museums
Galleries and exhibition spaces
Arts councils and funding bodies
Charities and social enterprise
Heritage organisations
Educational institutions
Historical reconstruction and commemorative projects
Community and civic campaign design
Local government and civic identity
Intelligence & Technology
AI intelligence firms
Government advisory and public policy communications
Disinformation research and counter-narrative organisations
National security and defence communications
Data intelligence platforms
Think tanks and policy institutions
Cybersecurity firms
Media monitoring and analytics companies
Academic research institutions
International NGOs operating in information environments
Hospitality & Lifestyle
Five-star and boutique hotels
Private member clubs
Fine dining and Michelin-starred restaurants
Luxury resort and destination properties
Food and beverage groups
Hotel spa and wellness environments
Supper clubs and experiential dining concepts
Bar and cocktail culture
Concierge and guest experience design
Hotel uniform and ecological workwear
Hotel environmental and spatial design
Hotel brand identity and digital presence
Pop-up dining and temporary installation
Lifestyle membership brands
Creative Industries
Recording artists and solo performers
Recording studios and production facilities
Electronic music composers and sound designers
Artist management companies
Independent record labels
Music publishers and rights holders
Live music promoters and venue operators
Touring production and stage design
Streaming platforms and music technology
Podcast networks and audio content producers
Album art and vinyl packaging
Music journalism and editorial publishing
DJ culture and electronic music events
Subcultural documentation and archiving
Analogue synthesiser and hardware design consultancy
Architecture & Property
Residential architecture practices
Sustainable and ecological building design
Marginal and decommissioned land development
High-design property developers
Architectural concept and proposition development
Interior design studios
Property marketing and brand identity
Luxury residential estate agencies
Commercial property consultancies
Heritage and conservation property
Publishing & Editorial
Independent magazine publishers
Art and culture titles
Music and subculture publications
Fashion and lifestyle editorial
Academic and institutional publishing
Exhibition catalogues and gallery publications
Brand editorial and content strategy
Digital editorial and online publications
Vinyl sleeve and physical music packaging
Special edition and limited print runs