ABCDEFGHUMAN is a UK Research and Design Practice studying ‘Systems, Brand Architecture, and Modern Culture’
Commission corrective 21st century design solutions, as we ask...
What IF
Q. What if memory could be designed — not preserved, but experienced?
Where our past now sits behind glass, consider how we might stay present and relevant to audiences — participatory, open, and consistently accessible.
What IF
Q. What if architecture could regenerate ecosystems rather than consume them?
Where growth often erases ecology, consider how design might repair — creating forms that restore balance between landscape, structure, and natural life.
What IF
Q. What if analogue synthesis remained the most adaptive technology of all?
Where automation replaces intuition, consider how analogue practice remains corrective — adaptive, circular, and re-imagined through collaborative sound and design experiments that invite public participation.
What IF
Q. What if waste infrastructure became the blueprint for transparency?
Where data is dispersed across systems and sources, consider how design might connect it — enabling informed investment, grounded reporting, and decisions built on facts.
What IF
Q. What if professional fashion could express the systems they represent?
Where procurement defines appearance, consider how workwear design might convey organisational values — balancing responsibility, inclusivity, and longevity across entire industries and design systems.
What IF
Communicate with ABCDEFGHUMAN ...
Communicate with ABCDEFGHUMAN ...
FOR commissions, collaborations, or shared research, CONTACT THE PRACTICE
says Damian Hirst on cultural attention disparity.
FOR commissions, collaborations, or shared research, CONTACT THE PRACTICE says Damian Hirst on cultural attention disparity.
