Selected Case Studies in Technology . Apps . Industrial Fashion . Artificial Intelligence
Technology
‘Behind the Beats — Revisiting electronica tech, cultural and industrial icons’
Since its release in 1979, the Technics SL1200, and SL1210 MK2 turntables have been pivotal in shaping club culture and the 90’s era of the Superstar DJ. These iconic decks became a technological force in dance, rave, and electronic music, allowing clubs to revolutionise the way music was played.
Outside of the club and music industry, this mass-made product remains largely unseen—unheralded technology that quietly defined an entire era. Using graffiti to distort value and status, What we achieved was a quiet retrospective brand installation re-contextualises the Technics turntables as installation art, positioned out of position, vertically at the intersection of technological and industrial design greats. This work was specifically commissioned for a large, diverse, international gallery exhibit—curated by Sheffield-based artist and gallery owner (Æ), Paul Morrison.
Contribution
Creative Direction / Brand Artist / On-site Installation
Project— TECHNICS™
All Rights Reserved | A—HUMAN 2025
Industrial Fashion
‘Addressing a distinct lack of good-taste in contemporary hotels, clubs and concept restaurants’
Professional uniforms aren’t just functional—they can be something else entirely. They can become an experiential brand statement; a product, wearable art; a statement campaign, an ecological movement; a lasting brand identity, and much more besides. At their best, they speak of brand credibility and character, helping to shape the rhythm of a space.
‘Industrial Fashion—IF’ (formerly REFORM) by A—HUMAN consistently push the boundaries in ecological workwear, as featured on HUNGER TV, designs play a key role in the specialisation of uniform as both a cultural and personal asset. IF has been awarded over 50 contemporary workwear and regenerated clothing commissions, made from decommissioned parachutes and reimagined linens, also incorporating end-of-line pieces from contemporary labels such as ACNE Studios and Vivienne Westwood—perfect for seasonal front-of-house installations. IF is an ecological movement devoted to awareness and often industrial-scale transformation. Get in touch
Contribution:
Creative Direction / Brand Designer / XD / On-site Installation
Project ‘IF’
All Rights Reserved | A—HUMAN 2025
Immersive Apps
‘Walking with Architecture retunes modernist spaces into immersive, sonic identities’
Individualistically, explore abstract locations and boundaries, using touch and sound to absorb modernist architecture, galleries, and award-winning buildings—all the while listening in to transformative curated electronic compositions, and on-site recordings.
A—HUMAN mobile app and art project ’Walking with Architecture—WWA’, presents an alternate way to study the relationship between construction and spatial perception. If you're passionate about architecture, or simply curious about the sensory experience of modernistic meaningfulness, this ever-changing collection of unguided experiences provide the perfect backdrop for further creative exploration into some of the most unexpected places and surreal spaces in the UK.
Contribution
Creative Direction / Brand Designer / App UI/UX / Wireframe / Commerce
Project ‘Walking with Architecture’
All Rights Reserved | A—HUMAN 2025
Artificial Intelligence
‘A global brand identity for AI x Human fact checkers and reporters of online mis/dis information’
Logically FACTS is the editorial division of Logically AI group helped mitigate the risks posed by mis- and disinformation to public health, public safety, election integrity, and national security by enabling platforms to operate safely, responsibly, and compliantly. It was recognised for its role in Meta’s Third-Party Fact-Checking Programme (3PFC) and collaborates with TikTok in Europe. The company went in to administration in 2025, and is now owned by Kreatur Limited..
In the role of brand design and identity lead, these familiar media-friendly brackets, designed to emphasis both content and visuals, serve as a minimal yet distinctive framing device, highlighting images and iconography while reinforcing brand consistency across factcheck articles, multimedia, and channel content. In journalism, square brackets are traditionally used to indicate statement editorial additions or clarifications. Logically FACTS applies this principle visually, using brackets to frame news media and images, guiding the viewer’s attention to the worlds most critical stories.
Responsibility:
Art Direction / Brand Designer / XD / Brand Guidelines
Project [ LF ]
All Rights Reserved | A—HUMAN 2025
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