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Selected case studies in technology, working fashion, apps, and artifical intelligence
Selected case studies in technology, working fashion, apps, and artifical intelligence
Industrial Fashion
Inspiring a shift towards CONCEPT ECOLOGICAL UNIFORM within contemporary hotels, restaurants and international airline companies
Uniforms are the human face of hospitality—the first point of contact, yet too often the last thing considered. From installing nearly 10,000 garments in London hotels and clubs alone, it’s clear that while some decision makers are bold, many remain cautious, content to treat uniforms as disposable. Give a uniform cultural weight and it changes everything. Staff protect it, it lasts, and the cycle of waste slows down. What might have been disposable becomes part of the brand’s language—and an ecological act in its own right.
‘Industrial Fashion—IF’ (formerly REFORM) repositions uniform as a site of cultural and ecological experimentation: garments that hold the weight of a capsule collection while aligning with sustainability goals. From decommissioned parachutes to recut linens and end-of-line pieces sourced from houses like Acne Studios and Vivienne Westwood, IF transforms overlooked materials into uniforms that act as both identity and intervention. With the right pace and creative guidance, even the most functional garment can become an ecological statement—and a focal point in a captivating space, more installation than uniform. Interested?
Contribution:
Creative Direction / Brand Designer / XD / On-site Installation
IF
Technology
Behind the Beats — Revisiting electronica tech, cultural and industrial icons
Since its release in 1979, the Technics SL1200, and SL1210 MK2 turntables have been pivotal in shaping club culture and the 90’s era of the Superstar DJ. These iconic decks became a technological force in dance, rave, and electronic music, allowing clubs to revolutionise the way music was played.
Outside of the club and music industry, this mass-made product remains largely unseen—unheralded technology that quietly defined an entire era. Using graffiti to distort value and status, what we achieved was a quiet retrospective brand installation re-contextualises the Technics turntables as installation art, positioned out of position, vertically at the intersection of technological and industrial design greats. This work was specifically commissioned for a large, diverse, international gallery exhibit—curated by Sheffield-based artist and gallery owner (Æ), Paul Morrison.
Contribution
Creative Direction / Brand Artist / On-site Installation
TECHNICS™
Immersive Apps
Walking with Architecture retunes modernist spaces into immersive, sonic identities
Individualistically, explore abstract locations and boundaries, using touch and sound to absorb modernist architecture, galleries, and award-winning buildings—all the while listening in to transformative curated electronic compositions, and on-site recordings.
A—HUMAN mobile app and art project ’Walking with Architecture—WWA’, presents an alternate way to study the relationship between construction and spatial perception. If you're passionate about architecture, or simply curious about the sensory experience of modernistic meaningfulness, this ever-changing collection of unguided experiences provide the perfect backdrop for further creative exploration into some of the most unexpected places and surreal spaces in the UK.
Contribution
Creative Direction / Brand Designer / App UI/UX / Wireframe / Commerce
Walking with Architecture (WWA)
All Rights Reserved | A—HUMAN 2025
Artificial Intelligence
A global brand identity for AI x Human fact checkers and reporters of online mis/dis information
