Selected XD and Work Studies: Product Technology, Apps, Fashion, and Conceptualism
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MUSIC
Behind the Beats — A 20th century brand design, cultural and industrial icon
Since its release in 1979, the Technics SL1200, and SL1210 MK2 turntables have been pivotal in shaping club culture and the era of the Superstar DJ. These iconic decks became a technological force in dance, rave, and electronic music, allowing DJs to revolutionise the way music was mixed and experienced.
And yet, mostly outside of the industry, this product remained largely unseen—unheralded technology that quietly defined an entire era. Using graffiti to distort value and status, What we achieved was a quiet retrospective brand installation re-contextualises the Technics turntables as installation art, positioned out of position, vertically at the intersection of technological and industrial design greats.
This work was specifically commissioned for a large, diverse, international gallery exhibit—curated by Sheffield-based artist and gallery owner (Æ), Paul Morrison.
Responsibility:
Art Direction / Conceptual Artist / Graffiti
Project—TECHNICS
All Rights Reserved 2025
FASHION
Addressing a distinct lack of good-taste in 5-star hotels, clubs and concept dining
Hotel and service uniforms can be purely functional—or they can be something else entirely. They can become an experiential brand statement; a work of physical art; a statement campaign, an ecological movement; a lasting brand identity. At their best, they speak to a brand’s credibility and character, helping to shape the rhythm of often large spaces.
A—HUMAN are consistently pushing the boundaries of how people wear workwear in hotels and public spaces, as featured with HUNGER TV, playing a key role in the specialisation of uniform as both a cultural and spatial branding asset. The practice has been rewarded with several large design commissions, often regenerating clothing, including decommissioned parachutes, as part of a commitment to circular economical industries, also incorporating pieces from contemporary labels—ACNE Studios and Vivienne Westwood—for seasonal front-of-house installations.
This is more than branded fashion—it’s an ecological movement obsessed with spacial design and industrial-scale transformation.
Responsibility:
Creative Direction / XD / Fashion and Product Designer
Project—Workwear for Modernists
All Rights Reserved 2025
TECHNOLOGY
Walking with Architecture retunes modernist spaces into immersive, sonic identities
Explore abstract spaces and boundaries in modernist architecture, galleries, and award-winning buildings—while listening to extraordinary curated electronic mixes, and on-site recordings.
A—HUMAN mobile app and art installation ’Walking with Architecture’, offers a completely unique way to study the relationship between sound and spatial perception.
Whether you're passionate about architecture, in education, or simply curious about the sensory experience of modernistic meaningfulness, these unguided experiences and curated soundscapes provide the perfect backdrop for further creative exploration into some of the most unexpected places and surreal spaces.
Responsibility:
Creative Direction / Product UX & Wireframes / Brand Designer
Project—Walking with Architecture
All Rights Reserved 2025
TECHNOLOGY
A STATEMENT global brand identity for AI x Human fact checkers and reporters of online mis/dis information
Logically FACTS helps mitigate the risks posed by mis- and disinformation to public health, public safety, election integrity, and national security by enabling platforms to operate safely, responsibly, and compliantly. It is recognised for its role in Meta’s Third-Party Fact-Checking Programme (3PFC) and collaborates with TikTok in Europe.
In the role of brand lead, these familiar media-friendly brackets, designed to emphasis both content and visuals, serve as a minimal yet distinctive framing device, highlighting images and iconography while reinforcing brand consistency across factcheck articles, multimedia, and channel content.
In journalism, square brackets are traditionally used to indicate statement editorial additions or clarifications. Logically FACTS applies this principle visually, using brackets to frame news media and images, guiding the viewer’s attention to the worlds most critical stories.
Responsibility:
Art Direction / XD / Website UI Collaboration / Branding
Project—[ LF ]
All Rights Reserved 2025
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