In sub culture, fashion is our uniform. It is the human face of bands, social movements, militaries, in sports, public service, industry, tourism and hotel and we all belong to one or more faction—more so, a working uniform is often the first point of contact, and yet too often the FINAL consideration in ecological procurement.

After installing nearly 10,000 garments in London alone, it’s clear that while FEW decision makers are considerate, the majority remain cautious of expense and sources, unwisely content to treat uniforms as disposable assets. In our VAST experience, even at its most conceptual or avant-garde, research suggests it’s better to give a uniform cultural weight. What might have once been considered disposable is now a critical ecological act in its own right.

CEMENT CITY repositions fashion, including workwear and uniform as a site of cultural and ecological experimentation: garments that hold the weight of a contemporary brand — while aligning with sustainability goals. From decommissioned parachutes to recut linens and end-of-line pieces. CEMENT CITY transforms overlooked materials into uniforms that act as both identity and intervention. With the right pace and creative guidance, even the most functional garment can become an ecological statement—and a focal point in a captivating space, more installation than uniform. Learn more

Contribution:

Creative Direction / Research Paper / Brand Designer / On-site Installation