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A research-led design practice — working independently and in collaboration across brand architecture, editorial identity, contemporary art and installation.
We are ABCDEFGHUMAN
‘Conceived in 2021, and as the name suggests — what begins at A ultimately ends with HUMANITY.
Each design, each project is delicately treated like sculpture in a gallery: deliberate, and open to interpretation. No conclusions are drawn without justification. As an automatic consequence, technology and basic human graft is at the forefront of every experimentation.’
John Lancaster - Founder
Recent projects include published 3D-spatial electronic works with Mercury Prize winners Portishead, Ivor Novello winner and film composer Hannah Peel, and influential industrial performance activists Test Dept — now archived at the British Library; eco-fashion sculpture at The Hari, Belgravia summer art exhibition; concept uniform installations at the 5-star Mandarin Oriental, Hyde Park, Browns Hotel and The Arts Club, Dover St, also at the iconic Wolseley, Piccadilly and Michelin-starred restaurant Pétrus by Gordon Ramsay; a curated historical exhibition, podcast, gallery exhibit, and posthumous AI-generated interview in conversation with the 18th century born philanthropist and social reformist, Lady Olivia Bernard Sparrow.